Your next customer
is asking ChatGPT
what to buy.

01 / The opportunity

A customer can tell you a lot more than a keyword.

Imagine someone typing this:

“I need a CRM for a five-person sales team. We’re outgrowing spreadsheets, but I don’t want something that takes months to set up. What should I look at?”

There’s a problem, a team size, a frustration, and a buying condition in a single question.

For the right advertiser, that context matters. It creates an opportunity to present a relevant offer while someone is actively exploring a solution.

OpenAI describes its ads as a way to reach people as they explore options and make decisions. Sponsored placements are clearly labeled and separate from ChatGPT’s answers. See how OpenAI Ads works ↗

Your ad can be part of the experience at a moment when your offer is relevant. That’s the opportunity we help you evaluate.

02 / The real obstacle

Another channel.
The same number of hours in your day.

You may already have campaigns to manage, sales targets to hit, and a team that’s stretched.

Now there’s another platform to learn. Another account to configure. Another set of creative decisions. Another question about where the budget should go.

So it ends up on the list: “Look into ChatGPT ads.”

And stays there.

Meanwhile, the questions that matter to your business remain unanswered:

• Is our offer a good fit for this environment?
• What would make someone click through and take action?
• How would we know whether the spend is worthwhile?

That’s where my team at Buro comes in.

We handle the work of planning and running your OpenAI Ads. You stay involved in the decisions that matter, with someone responsible for moving the account forward.

03 / What we take off your plate

A campaign needs more than a launch button.

Getting an ad live is one part of the job. Making the channel useful to your business takes a connected plan: the offer, the message, the destination, and the measurement.

Here’s what my team handles when we work together.

1. 01

   A strategy built around your offer

   We look at what you sell, who buys it, and the questions they ask before choosing. That gives the campaign a specific customer and a clear reason to act.

2. 02

   Account and campaign setup

   We handle the setup and buying inside ChatGPT Ads Manager, with campaign structure and spend aligned to the plan we agree with you.

3. 03

   Creative written for the decision

   We develop ad messaging around the problem your customer wants to solve and the value of your offer, with a clear next step on your website.

4. 04

   Management after launch

   We review performance, adjust the campaign, and use what we learn to guide the next test. Your account keeps getting attention after the first ad goes live.

5. 05

   Weekly reporting you can use

   You see where the spend went, what happened, and what we recommend next. You can assess the channel without spending your week inside another dashboard.

You get a team focused on running the channel, and a clearer basis for deciding what to do with it.

04 / Why take the next step?

The value of starting is what you get to learn.

It’s reasonable to be cautious with a new channel. Every advertising dollar has another possible use.

But waiting also leaves you without evidence about whether this one can work for your business.

A considered test can help you learn which messages attract interest, how visitors respond to your offer, and whether the results justify further investment.

Those lessons are specific to your business. Someone else’s results can’t make the decision for you.

05 / Is this for you?

You have something worth selling. You want help finding the next customer.

We’re looking for businesses with a clear offer and a reason to explore another source of demand.

• You have a product or service and a website ready to receive visitors.
• You can explain who you serve and why someone should choose you.
• You’re prepared to allocate advertising budget if the plan makes sense.
• You want a team to manage the work and report what’s happening.

You don’t need to have ChatGPT Ads Manager figured out. That’s part of the work we take on.

You do need realistic expectations. Advertising involves testing, and results vary. We won’t promise a fixed return, guaranteed leads, or control over ChatGPT’s answers.